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Social media & production

Giacosa 1815 is not just a historic venue in the heart of Florence: it is the birthplace of one of the most iconic and beloved cocktails in the world, the Negroni. The challenge was ambitious: to renew the venue's digital presence while honoring its historical heritage and simultaneously projecting it into the contemporary world of mixology. A balance between past and future, between tradition and innovation.

 

To transform Giacosa 1815 into a reference point not only physically but also digitally, we developed a social strategy that combined storytelling and visual identity in an engaging way. 

We did this by telling the story of the Negroni and the venue through editorial content that highlighted its cultural value, through a photography production with a strong aesthetic impact, capable of creating a contemporary and distinctive imagery, and through a series of behind-the-scenes videos dedicated to the most representative cocktails, to bring the audience closer to the mastery and art of mixology.

 

The new strategy consolidated Giacosa 1815's digital identity, positioning it as a reference point for Negroni enthusiasts and those who appreciate excellence in mixology. Engagement on social media has increased significantly, thanks to content that can move and involve, turning every interaction into a memorable experience.

 

 

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