Poggio al Tesoro, born in 2001 from the love of Marilisa Allegrini for the territory of Bolgheri, is the expression of a truly unique excellence in the world of wine. Fast, dynamic and impactful, the new site leaves no room for imagination. Environment sounds and effects designed ad hoc make the navigation experience truly unique, bringing the user on the coast of Maremma and making him enjoy the authentic flavor of Italian lifestyle.
In addition to the design and development of the intuitive, usable and fully responsive structure, we have created all its contents that have been expertly combined with surprisingly dynamic effects.
Every graphic aspect has in fact been taken care of in every detail to make its unconventional aspect perceived, far from any stereotype. The timeline inside is an example. A cypress marks, year after year, the most important events of this fascinating history. Almost as if I wanted to retrace, in some way, the iconic avenue of Bolgheri.
The world of wine is a universe of stories waiting to be told. At Poggio al Tesoro, we do this online through images, videos, and words. Our new website is flanked by updated social profiles with ad hoc content that follows a strategy encompassing all points of the funnel: from brand awareness campaigns to an engaging and detailed editorial plan. The result is a harmonious program that has led to surprising results and alternates between telling different stories united by one aspect: the vocation for excellence.
To achieve this, we take care of every single detail, starting with the creation of photo shoots that enhance not only the beauty of the territory, but above all the uniqueness of the wines that represent it.
