Social Media & Production
Val delle Rose, part of the prestigious Tenute della Famiglia Cecchi, is located in the heart of Tuscany's Maremma region, an area known for its breathtaking landscapes and rich winemaking tradition. Acquired in 1996, the estate now boasts 105 hectares of vineyards, all farmed organically. With a focus on hospitality and the sustainable philosophy behind its wines, Val delle Rose sought to strengthen its digital presence by conveying the authentic essence of the region and the quality of its products. The challenge was to enhance its uniqueness while increasing brand awareness through a strong digital presence.
We developed a tailored strategy with a focus on Instagram, the ideal platform to showcase the estate’s charm and its wines through a cohesive and engaging visual narrative. Our activities, which include dedicated photo sessions, meticulous editorial planning, and targeted social campaigns, led to a significant increase in engagement and community growth on Instagram, positioning Val delle Rose as a leading brand in its field.
