Social Media
La Dolce Vita Orient Express, the first luxury rail tourism project created by the Arsenale group in collaboration with Orient Express of the Accor group, is more than just a train. It’s a legendary icon that blends tradition and innovation, rewriting the rules of travel and transforming it into an unparalleled experience.
We have supported this ambitious project from the very beginning, with the goal of meeting the needs of the modern traveler, while combining elegance, exclusivity, and Italian cultural heritage. We handled the communication strategy and managed the social media channels. With a targeted strategic approach, we defined an editorial line and created content that expressed the essence of the brand while fostering authentic engagement with a community of travel, luxury, and culture enthusiasts.
The results speak for themselves: in less than a year, from March to December 2024, the Instagram profile exceeded 21,000 followers, with 2 million impressions and a 6% engagement rate. Each post contributed to strengthening the brand's image and keeping the spotlight on La Dolce Vita Orient Express, transforming it into a reference point not only for luxury travelers but also for those seeking a new dimension of the travel experience.
Social Media
We developed a tailored social media strategy to convey the luxury and elegance of La Dolce Vita Orient Express to a sophisticated, detail-oriented audience. Our editorial planning was carefully crafted to create a coherent and engaging narrative, blending emotional content with informative posts. The social campaigns were designed to expand the community and boost engagement, encouraging the audience to actively interact with the brand.